Hi Everyone
I am trying to find if anyone has modeled the general linear mixed model in
SPLUS
I am trying to see the conditions under which this techinque would be applied
versus using a general linear model.
I am working with non- experimental data - from IRI and IMS data vendors., This
data is typically available in panel form as measurements on marketing variables
and sales volumes done week after week on a mostly fixed set of stores across
the country. As such the date may be 200*52 rows for each of 200 stores observed
each week for 52 weeks. Each row would contain sales figures for the product,
sales of competing products , in store promotion and other marketing activity
and prices sold at.
Any help/leads/comments would be greatly appreciated.
Rgds
Rajeeve
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