Re: Multidimensional Scaling Techniques

["Bert, Jacobs" <b.jacobs@pandora.be>]

I've found a good method to convert the cross-elasticity matrix into a
similaritymatrix and if I use the Isomsd module from the MASS library I
receive a normal result but not a usable one.

Because I'm working with cross-elasticities, the higher the value, the more
similar brands should be and the closer they should be on a plot. On my
plots they are very far away from each other.

How can I make believe the program that higher values result in higher
similarities and eventually the closer they should be on the map.

Thanks for your input,
Bert Jacobs