Last call ...
2003 World Congress Mass Customization & Personalization (MCPC 2003)
TUM, Munich, October 6-8 2003
Full conference program now available !!
With more than 110 paper presentations and additional panels, the MCPC 2003
will
become the largest event in the field ever. Many key players from academia and
industry will participate either as speaker or participant.
The MCPC 2003 will become a major networking event in the area of mass
customization,
personalization, flexible manufacturing, user interaction, and customer
integration,
too. So don't miss this chance (the next event will be in 2005 in Asia).
Download of full program: http://www.mcpc2003.com/program.pdf
General conference information and registration: http://www.mcpc2003.com
++++++++++++++++++
Creating a truly customer centric enterprise while simultaneously improving
efficiency
is a task not easy to accomplish und demands new concepts of value creation.
Mass customization and personalization are discussed as possible models since
more than a decade -- and now innovative companies are doing it.
At the same time, the academic effort undertaken by researchers of various
disciplines
to enhance the theoretical foundations of mass customization is constantly
increasing.
The 2003 World Congress on Mass Customization and Personalization (MCPC 2003)
is organized as a platform for interaction and discussion between mass
customization
researchers and practitioners.
The conference will combine different voices and thinking on the topic from an
interdisciplinary perspective bridging the views between engineering, computer
science and management. The MCPC 2003 will take place at the Technical
University
of Munich (TUM) from Oct 6-8, 2003.
Program Highlights:
(+) Every conference participant will become a founding member of the
?International
Institute of Mass Customization & Personalization? -- a society to foster
research
and implementation in mass customization. The membership fee is included in the
conference participation.
(+) A (free) business seminar with leading mass customization enterprises like
Adidas, Dell, EOS, My Virtual Model, Sandvik, Lego, Lectra, Gerber, or Lands'
End allows you to discuss the topic with industry leaders.
(+) 10 conference tracks covering all aspects of the field:
MCP Strategies and Economics;
MCP Product Design;
MCP Manufacturing and Logistics;
User Driven Innovation;
Customer Interaction Behavior;
MCP Information Systems;
Communities and Personalization in E-Commerce;
CRM and Branding for MCP;
MC in Fashion & Footwear Industries;
MC Case Studies.
(+) Top keynotes expanding the topic
(+) Academic Panel to set an agenda for further research in the field
(+) Executive Panel discussing the needs to implement mass customization and
personalization in existing business models
(+) 110 selected (peer reviewed) papers and presentations:
http://www.mcpc2003.com/program.pdf
(+) Customize your nightlife: Unique nightlife configurator helping
participants
to find new peers and networking partners during dinners in Munich
See http://www.mcpc2003.com/congress.htm for all updates and information !
Hope to see you soon in Munich !
Frank Piller, MCPC 2003 Co-Chair and Director, TUM Research Center Mass
Customization
& Customer Integration
Inquiries: Tel +49 89 289-24834 or -24820 or piller@ws.tum.de
++++++++++++++
Also available now:
Tseng / Piller (Eds.): The Customer Centric Enterprise: Advances in Mass
Customization
and Personalization, Springer: New York / Berlin 2003.
The idea of the book is to give an introduction into the field, to show the
scope
of mass customization research, and to present recent research findings and the
state of the art in selected perspectives of this subject.
Read parts of the book and all abstracts in fulltext at
<http://www.mass-customization.de/cce>
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