factor analysis in marketing research

To:	s-news@lists.biostat.wustl.edu
Subject:	factor analysis in marketing research
From:	soji Ashasoji <ashasoji@yahoo.com>
Date:	Tue, 6 Mar 2007 00:02:54 -0800 (PST)
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Want to know how factor analysis can be use in
marketing research.I'll be glad if this can be explain
with a good practical examples.Can principal component
analysis and cluster analysis be use in marketing
research too?If yes how?Looking forward to receiving
contribution/suggestion from far and wide.
Soji 


 
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